BRAND

The whole concept of branding may be foreign to many businesses.  But it needn’t be.
The promotional merchandise you buy and then brand is a direct reflection of your company or organisation giving you the opportunity to get yourself noticed with personalised branding.
  • This represents your brand values
  • Defines a brand as a name, term, sign, symbol or design, or a combination of them
  • Identifies the goods and services of one seller & differentiates them from those of other vendors. 
It makes sense to understand that branding is not about getting your target market to choose you over the competition, it is about getting your prospects to see you as the only one that provides a solution to their problem.

The objectives that a good brand will achieve include:
  • Delivering the message clearly
  • Confirming your creditbility
  • Connecting your target pospects emotionally
  • Motivating the buyer and concreting user loyalty

Branding is all about making your business memorable and that is done by building brand awareness

We all know household brands like Coke and Hoover and these companies have brand awareness down to a tee. How many of us say when we want a fizzy drink ‘I’ll have a coke please’ – or when pulling out a vacuum cleaner – we are going to hoover even if it is a competitor’s cleaner!

So how important is Branding  

Pretty much the most important thing, apart from the decision to set up a company. We’d all like our company to become a household name or even a remembered name in our specific field, which is why it can be a false economy to cut back on marketing spend especially if your competitors do – what an opportunity!       

Repetition and consistency are paramount.  Any parent knows that when you say something once to a child it seldom sinks in! Likewise, parents who send mixed messages confuse the child. The same dynamics apply to branding: the market needs to see the same imagery and the same message again and again and that’s where branding comes in on promotional products & gifts.   

Branding on an item gets your company noticed and the more useful the item, the better it will be preceived and used. 

Branding is more than just a logo.  Every business should have a logo, but just as important are a consistent color scheme for the website, stationary and any brochures along with a strong strap line and a clever piece of promotional merchandise branded correctly. 

Brand awareness can be achieved by marketing at the right time, getting your message infront of your customers so that yours is the first name they think of when they need the services your company offer and not one of your competitors.  
We might not all reach the dizzy heights of Coke and Hoover but we can all promote ourselves relatively inexpensively for exceptional returns with the right message on the right product.